- Sven.Birkerts

 libro on line, 1994

The Gutenberg Elegies. The Fate of Reading in an Electronic Age

 http://archives.obs-us.com/obs/english/books/nn/bdbirk.htm

Think of it. Fifty to a hundred million people (maybe a conservative estimate) form their ideas about what is going on in America and in the world from the same basic package of edited images–to the extent that the image itself has lost much of its once-fearsome power. Daily newspapers, with their long columns of print, struggle against declining sales. Fewer and fewer people under the age of fifty read them; computers will soon make packaged information a custom product. But if the printed sheet is heading for obsolescence, people are tuning in to the signals. The screen is where the information and entertainment wars will be fought. The communications conglomerates are waging bitter takeover battles in their zeal to establish global empires. As Jonathan Crary has written in "The Eclipse of the Spectacle," "Telecommunications is the new arterial network, analogous in part to what railroads were for capitalism in the nineteenth century. And it is this electronic substitute for geography that corporate and national entities are now carving up." Maybe one reason why the news of the change is not part of the common currency is that such news can only sensibly be communicated through the more analytic sequences of print.

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