The project of developing an anticipatory anthropology of the future reveals unique ethical opportunities. For example, the increased importance of performance means there is a substantial potential for a substantive "resocialing". of work in organizations, just as the decline of Modernism opens space for collective, situated ethics as opposed to individualized categorical imperatives.

Ethnography is a long established method for research and analysis that involves the immersion of the researcher into the activities and practises are being researched. Streams of this discipline emerged with the birth of the Internet aptly named “online ethnography” or “virtual ethnography”, to describe this research in the content of net or cyber-cultures.

Ethnography is a long established method for research and analysis that involves the immersion of the researcher into the activities and practises are being researched. Streams of this discipline emerged with the birth of the Internet aptly named “online ethnography” or “virtual ethnography”, to describe this research in the content of net or cyber-cultures.