In the mid-'80s cyberpunk emerged as a new way of doing science fiction in both literature and film. The primary book was William Gibson's Neuromancer; the most important film, Blade Runner. Both featured a hard-boiled style, were intensely sensuous in their rendering of detail, and engaged technology in a manner unusual in science fiction: neither technophiliac (like so much of "Golden Age" sf) nor technophobic (like the sf "New Wave"), cyberpunk did not so much embrace technology as go along for the ride.