Myria Georgiou is currently researching the role of ethnic media consumption for the construction of ethnic identities. She has been examining the particular cases of the British Greek Cypriots in North London and is a doctoral student at the LSE. She has worked as a lecturer in Media and Communication and a journalist for 10 years, in Greece and Britain, for the BBC World Service. This essay is taken from her current research programme which is due for submission October 2000. Myria has completed her PhD.